We are a small rug company with an entrepreneurial spirit. We specialize in lodge, Southwest, sometimes unconventional designs. When possible we seek relationships with Indigenous artists in order to build a collaborative rug collection. We then split the profits equally with the artist. Being conscious of a higher calling we strive to champion causes that are in line with our belief system.
Our Business Model
Your rug will be made just for you, in Georgia and are shipped within 10 business days. American Dakota rugs are CRI certified and comply with their rigorous indoor air quality standards. We take steps to eliminate waste and we are environmentally conscience.
Our core rugs are made from premium nylon, manufactured in American Dakota's exclusive EnduraStranTM fibers. The yarn system is fade resistant, antimicrobial and commercial grade tested for heavy traffic. The yarn cleans easily with water eliminating the harmful effects of chemicals. The rugs are made from premium quality continuous filament nylon. By utilizing "EnduraStran" fibers our rugs will not wear out or crush like Polypropylene.
What's so great about Nylon?
Nylon is the strongest yarn available. Because of its receptacles and color fastness nylon is the preferred base for our patented color application. Nylon is so strong it's in lariat rope used by champion calf ropers. It's used in repelling rope and parachute cords. It's the perfect resilient yarn that can take the abuse. Polypropylene or olefin yarn will mat under distress and can break. We apply two soil lifting properties in the yarn during the manufacturing process which helps our yarn shed soil. We also apply a synthetic fluoropolmer to our yarn system which is used on non-stick coating for pans and other cookware. This means that our yarn is difficult to wet which makes cleaning our rugs an easy task.
We use a controlled lab to mix our color formulas, which are actually dyes, to ensure perfect color matching. We use "Pre-Met" dyes which have excellent light fastness properties and will not run or bleed when cleaned; this ensures deep dye penetration into our fiber and yarn bundles providing color luster, color fastness and durability. The color formulas are integrated into the design file which ensures the rugs will always be 100% consistent no matter how much time has passed between orders. Our protected color pallets consist of earth tones and hues found in western or mountain homes, these formulas ensure an interjection of color into your home.
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